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The Simple Truth About Organic

With our Simple Truth® Organic line of food and beverages, we aim to make it easier than ever to find a wide range of certified organic options throughout the grocery store. You’ll find products in the produce section, of course — but you can also be on the lookout in the dairy, meat and snack sections, as well as many other aisles in the store.

Our Customers told us that they were interested in buying organic items as well as products that had “cleaner” ingredient statements. Simple Truth Organic® provides easy-to-read ingredient statements, and Simple Truth Organic® products are USDA organic certified. This gives our Customers a clear choice.

If you’re looking to “go organic,” Simple Truth Organic® is making it easier than ever by offering many certified organic options throughout the grocery store. You’ll find Simple Truth Organic® in the produce section, of course — but also look for Simple Truth Organic® in dairy, meat, snacks and many other aisles in the Kroger Co. Family of Stores.

What does “organic” mean, anyway?

The aim of organic is to produce products in a way that supports recycling of resources, ecological balance and biodiversity.

In order to be certified organic, products must be:

  • Produced without the use of synthetic fertilizers, genetic engineering, sewage sludge or irradiation.
  • Free from artificial preservatives.
  • Produced by organic growers and handlers that are certified by third-party agencies, state or private, or other organizations that are accredited by the USDA.

There are also different standards and regulations for different types of food:

  • Organic crops: Irradiation, sewage sludge, synthetic fertilizers, prohibited pesticides and genetically modified organisms may not be used.
  • Organic livestock: Producers must meet animal health and welfare standards, may not use antibiotics or growth hormones, must use 100% organic feed, and must provide animals with access to the outdoors.
  • Organic multi-ingredient foods: These products contain 95% or more certified organic content. If the label claims that it was made with specified organic ingredients, those specific ingredients must also be certified organic.