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The Simple Truth About Free From

Throughout our stores, you’ll find a range of products proudly displaying a “Free From” badge. That’s because we take a lot of pride in what doesn’t go into them. Whenever you see “Free From”, you can safely know that those products are free from over 101 artificial preservatives and ingredients.

 

 

Here’s a list of ingredients you won’t ever find in Simple Truth products

  • Acesulfame-K (acesulfame potassium)
  • Acetylated ester of mono- and diglycerides
  • Ammonium chloride
  • Antibiotics
  • Artificial colors (Synthetic and FD&C Certified)
  • Artificial flavors
  • Aspartame
  • Astaxanthin, acceptable in supplements, if natural
  • Azodicarbonamide
  • Autolyzed yeast extract
  • Bentonite (acceptable in supplements)
  • Benzoates in food
  • Benzyl Alcohol
  • Benzoyl peroxide
  • BHA (butylated hydroxyanisole)
  • BHT (butylated hydroxytoluene)
  • Bisulfites
  • Bleached flour 
  • Bromated flour
  • Brominated vegetable oil (BVO)
  • Calcium bromate
  • Calcium disodium EDTA
  • Calcium peroxide
  • Calcium propionate
  • Calcium stearoyl-2-lactylate
  • Calcium sorbate
  • ‚ÄčCaprocaprylobehenin
  • Carmine 
  • Certified colors
  • Cochineal 
  • Cyclamates
  • Cystine (I-cysteine), as an additive for bread products
  • DATEM (diacetyl tartaric and fatty acid esters of mono and diglycerides)
  • Diglycerides (acceptable in supplements)
  • Dimethylpolysiloxane
  • Dioctyl sodium sulfosuccinate (DSS)
  • Disodium calcium EDTA
  • Disodium dihydrogen EDTA
  • Disodium guanylate (GMP)
  • Disodium succinate
  • Dimethylamylamine (DMAA)
  • EDTA-ethylenedia mine-tetra acetic acid-chelating preservative
  • Erythorbic acid
  • Ester gums
  • Ethanol, ethyl alcohol, except that which is used as a natural flavor carrier
  • Ethyl vanillin
  • Ethylene oxide
  • Ethyoxyquin
  • FD&C colors (food dye & color)
  • Glycerol ester of wood rosin
  • Hexa-, hepta- and octa-esters of sucrose
  • High-fructose corn syrup
  • Hydrogenated/partially hydrogenated fats & oils
  • Hydroxpropyl guar gum
  • Methylene chloride
  • Methyl silicon
  • Modified food starch (acceptable if not chemically modified)
  • Monoglycerides
  • Monosodium glutamate (MSG)
  • Neotame
  • Nitrates/nitrites
  • Oxystearin
  • Parabens
  • Partially hydrogenated oil
  • Polydextrose
  • Potassium benzoate
  • Potassium bisulfate
  • Potassium bromate
  • Potassium hydroxide
  • Potassium metabisulfite
  • Potassium nitrate or nitrite
  • Potassium sorbate (acceptable in supplements only)
  • Propionates (calcium and sodium)
  • Propyl gallate
  • Propylene oxide
  • Propylparaben
  • Saccharin
  • Simplesse
  • Sodium aluminum phosphate
  • Sodium aluminum sulfate
  • Sodium benzoate 
  • Sodium bisulfate
  • Sodium diacetate
  • Sodium ferrocycanide
  • Sodium glutamate
  • Sodium metabisulfite
  • Sodium nitrate/nitrite
  • Sodium propionate
  • Sodium sterol lactylate
  • Sodium steroyl-2-lactylate
  • Sodium sulfite
  • Solvent extracted oils, as stand-alone, single-ingredient oils (except grapeseed oil)
  • Sorbic acid
  • Sucralose
  • Sucroglycerides
  • Sucrose polyester (Olestra, Olean)
  • Sulfites (Sulfur dioxide), acceptable if naturally occurring, 3.g., vinegar
  • Tartrazine
  • TBHQ (tertiary butylhydroquinone)
  • Tetrasodium EDTA
  • Trans fatty acids
  • Vanillin, Synthetic