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Our Story

Our customers told us they wanted a simpler way to shop for organic and natural products in our stores. And so Simple Truth® was born. Our goal has always been to make it easier to find affordable and delicious foods that can be enjoyed the way nature intended.

These foods provide a simple, uncomplicated and trustworthy solution to the challenge of simply better living. You’ll find Simple Truth items throughout the store during your everyday shopping trips. Our wide range of products with easy-to-spot packaging take the chore out of selecting organic, free from, and natural foods.

Available exclusively at the Kroger® Co. Family of Stores, Simple Truth® and Simple Truth® Organic are honest, easy and affordable.