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I have many health problems I am trying to overcome with proper nutrition. My husband and I occasionally like meat loaf and I use one half grass fed ground beef and one half ground turkey breast to make it as healthy as possible, adding in fresh flavorful ingredients that I have no reactions to. I was excited to find a leaner option for ground turkey at the Kroger where I shop. The front label said "natural", "no artificial ingredients", and "minimally processed", so I trusted it was safe for me and bought it.
When I opened it later at home to make meat loaf, I noticed it smelled like turkey gravy, something I have not been able to eat in over a year without severe digestive reactions. Admittedly, I was remiss in checking the nutrition label on the bottom of the tray at the store. Checking it belatedly, I read "ground turkey breast, natural flavor". That is not turkey in its natural state nor is it minimally processed. Some natural flavor is safe for me. Most are not because I am allergic to or intolerant of most plants including almost all seasonings, grains, soy, and sugar. For people with allergies, sensitivities, and intolerances, the phrase "natural flavor" is a road block. It would be better to label the front of the product with "natural flavor added" and list each ingredient on the nutrition label, so we can determine if it the product will meet our needs.
Also, most people cooking with ground meats tend to add their own flavor according to the recipe they follow. For ground meat to be sold with undisclosed flavor could clash with the recipe ingredients added at home. It is an unnecessary adulteration of the meat.
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