Thinking of Eating Better?
It's Simple.
Delicious, cage-free eggs. Quality meats, 100% vegetarian-fed and without antibiotics. Fresh organic produce, grown without synthetic fertilizers and free from artificial preservatives. Simple Truth™ and Simple Truth Organic™ provide an uncomplicated, trustworthy solution to the challenge of shopping for
natural food and organic groceries.
Easy to find. Easy to understand. Only at the Kroger® Family of Stores.
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What is "Free From 101"?
Learn which artificial preservatives and ingredients you won't find in Simple Truth™ products.
Celebrating Simplicity
You wanted a simpler way to shop for organic and natural products in our stores. The result? Simple Truth™.
